Thinkway Toys is a global toy company that designs and develops high quality products sold to retailers and distributors worldwide. Incorporated in 1984, the company is recognized as an industry leader with innovative electronic, interactive and animatronic products. Thinkway Toys is responsible for creating and distributing several toys and figures from Disney™, Pixar™ films, notably Star Wars, WALL-E and Toy Story.
Back when Toy Story was coming out in 1995, Disney was having trouble finding distributors willing to produce the toy products for the film. With the film coming out in only 8 months, larger toy companies such as Mattel and Hasbro as well as Disney Consumer Products had turned down the daunting task of having to produce the Toy Story merchandise. Then in February, after bringing their idea for Toy Story brand toys to the New York Toy Fair, the small toy manufacturer Thinkway Toys agreed to produce them. And by December, despite the relatively short period of time given, Thinkway Toys had created the first Buzz and Woody toys. Thus starting a relationship with Disney/PIXAR that continues today. In addition, the company also has licensing relationships with Warner Bros. Consumer Products and Marvel Studios.
Thinkway Toys has offices in Canada, Hong Kong, China and Taiwan and is held privately, solely by its founder, Albert Chan, who serves as CEO and President and remains the driving force behind the company’s creativity and innovation.
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